Saks Apparel Special Arrival

In this Saks fake out of home ad, a purple umbrella gently floats through a blue sky, carrying a sleek black handbag before the scene transitions to a vibrant poolside where multicolored umbrellas drift overhead with handbags in tow. The ad humorously reimagines an everyday backyard as a dynamic fashion runway, with dreamy visuals like white balloons lifting a stylish black jacket with yellow accents, a bird interacting with jewelry on a wooden fountain display, and a red shoe gliding down into a pool plate. A creative execution that masterfully blends imagination and designer allure with a memorable twist on luxury shopping.