Celio Jeans Hang from Airship
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Celio faux ooh ad, a distinctive blue airship floats above Bordeaux’s Jacques Chaban-Delmas bridge, turning the skyline into a surreal runway. The ad humorously reimagines the city’s modern architecture with a menswear twist as the blimp unfurls and releases blue trousers over the river, each piece appearing through seamless CGI effects. A creative moment that masterfully blends humor and creativity with a memorable twist on brand identity.
