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Solid
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In this Celio faux ooh ad, a distinctive blue airship floats above Bordeaux’s Jacques Chaban-Delmas bridge, turning the skyline into a surreal runway. The ad humorously reimagines the city’s modern architecture with a menswear twist as the blimp unfurls and releases blue trousers over the river, each piece appearing through seamless CGI effects. A creative moment that masterfully blends humor and creativity with a memorable twist on brand identity.
Celio
Celio
Intersport
Labella
JD Sports
JD Sports
Petit Bateau
Galeries Lafayette