Only Murders in the Building Arconia Takeover
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FOOH Impact Score
Outstanding
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brands: Only Murders in the Building, Disney +, Hulu
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In this Hulu CGI campaign, the scene opens on the iconic Belnord Apartment Building where windows light up in shifting hues and bold letters at the roofline spell out 'Only Murders in the Building'. The ad humorously reimagines prestigious global landmarks—including Sydney Harbour Bridge, Place des Vosges, Beverly Hills City Hall, and Marina Bay Sands—featuring a remarkable Arconia installation whose windows glow in unison as a nod to the show’s distinctive tone and title. An engaging cgi campaign that masterfully blends creativity with a memorable twist on global streaming reach.
