Only Murders in the Building Arconia Takeover
Belnord Lights Up, Arconia Towers Appear
This Hulu CGI campaign opens on the iconic Belnord Apartment Building, where windows illuminate in shifting hues and bold letters at the roofline spell out 'Only Murders in the Building'.
The advertisement humorously reimagines prestigious global landmarks, including Sydney Harbour Bridge, Place des Vosges, Beverly Hills City Hall, and Marina Bay Sands. Each features a remarkable Arconia installation whose windows glow in unison, nodding to the show’s distinctive tone and title. This CGI campaign masterfully blends creativity with a memorable twist on global streaming reach.
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FOOH Impact ScoreOutstanding
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Credits
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