Editorial Planeta Castle Assembles at Subway Station

Editorial Planeta Castle at Subway Station

This CGI campaign for Editorial Planeta begins with a young woman walking past the University of Barcelona, holding a copy of Alas de Sangre. As she pauses near a subway entrance, opening the book reveals a glowing page, triggering a transformation. A dragon’s shadow sweeps across the city skyline, and bricks swirl through the air, reconstructing the subway stairs into a towering medieval castle.

As she descends, the castle fully materialises with glowing window arches, and a portal-like door opens at the bottom, inviting her deeper into an enchanted world. This CGI effects enhancement is designed to increase awareness for Book Day and spotlight the Empyrean book series release.

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Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:Spain
Date posted:April 10, 2025
Source:Instagram