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Editorial Planeta Castle Assembles at Subway Station

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Credits

Brand: Editorial Planeta

Agency / Production / VFX: Unknown

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This Editorial Planeta cgi campaign begins with a young woman strolling past the University of Barcelona while holding a copy of Alas de Sangre. This moment cleverly highlights the magical pull of literature as she pauses near the subway entrance, opens the book revealing a glowing page, and triggers a transformation that blends fantasy with reality — a dragon’s shadow sweeps across the city skyline, catching her attention, while bricks swirl through the air and reconstruct the subway stairs into a towering medieval castle. As she descends, the castle fully materializes with glowing window arches, and a portal-like door opens at the bottom, inviting her deeper into an enchanted world. As a perfect blend of clear storytelling and captivating product integration, the CGI effects enhancement is designed for increasing awareness of Book Day and spotlighting the Empyrean book series release.

Metadata

Brand Industry: Media & Entertainment

Country: Spain

City: Barcelona

Effects / Animations: Building Transformation, Morphing & Transformation, Complex Motion

Surroundings: University of Barcelona, Subwas, Buildings

Posted on April 10, 2025

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