FOOH Impact Score:
Improvable
Learn moreThis Editorial Planeta cgi campaign begins with a young woman strolling past the University of Barcelona while holding a copy of Alas de Sangre. This moment cleverly highlights the magical pull of literature as she pauses near the subway entrance, opens the book revealing a glowing page, and triggers a transformation that blends fantasy with reality — a dragon’s shadow sweeps across the city skyline, catching her attention, while bricks swirl through the air and reconstruct the subway stairs into a towering medieval castle. As she descends, the castle fully materializes with glowing window arches, and a portal-like door opens at the bottom, inviting her deeper into an enchanted world. As a perfect blend of clear storytelling and captivating product integration, the CGI effects enhancement is designed for increasing awareness of Book Day and spotlighting the Empyrean book series release.
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