MSG Lady Gaga Poses on Top of Arena
Lady Gaga at Madison Square Garden
This Madison Square Garden VFX advertisement features Lady Gaga's second sold-out concert night. The video opens with a massive image of Lady Gaga wearing a red gown displayed at the top of Madison Square Garden, with the gown draping down and almost covering the entire arena.
As the view zooms out, a concert poster for Lady Gaga appears attached to the façade of the building, reminiscent of the Empire State Building wrapped in a concert ticket. This computer-generated imagery transforms the iconic venue into an innovative product showcase.
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FOOH Impact ScoreOutstanding
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