FOOH Impact Score:
Outstanding
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Imagine the Empire State Building wrapped in a concert ticket. That’s the memorable premise of this Madison Square Garden vfx advertising featuring Lady Gaga’s second sold-out concert night. The video unfolds as the scene opens with a massive image of Lady Gaga wearing a red gown displayed at the top of Madison Square Garden, with the gown draping down and almost covering the entire arena. As the view zooms out, a poster for Lady Gaga’s concert appears attached to the façade of the building. Using engaging computer generated imagery, this Madison Square Garden vfx advertising transforms the iconic venue into an innovative product showcase.