New York Rangers Giant Jersey on Madison Square Garden

This New York Rangers mixed reality ad begins with a digital board displaying 2025–2026 Season Opening Night, October 7, 8 PM ET, suspended above the busy intersection of 8th Avenue and West 31st Street near Penn Station. This moment cleverly highlights the celebration of the team’s return as the camera shifts to Madison Square Garden, where a massive long-sleeve blue Rangers jersey with red and white accents appears to be draped seamlessly across the arena’s façade, without visible support. Below, food carts line the street, pedestrians move about, and the breeze gently stirs the oversized fabric, creating a realistic motion effect. As a perfect blend of dynamic storytelling and authentic product integration, the augmented reality enhancement is designed for attracting fans to the highly anticipated season opener.