FOOH Impact Score:
Outstanding
Learn moreThis Gillette CGI ad begins with a group of men in British attire stepping into an elevator inside the Gillette Company building in South Boston. This moment cleverly highlights Gillette’s role as the official jersey sponsor of New England Revolution as the men ascend to the rooftop, walk purposefully to the edge, and pull a thick rope in unison, unveiling a massive New England Revolution jersey with the Gillette logo, which dramatically drapes over the building's façade. As a perfect blend of captivating storytelling and effective product integration, the VFX enhancement is designed for brand partnership promotion.
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