Adidas Giant Shoes Hanging on Tower Bridge

In this Adidas CGI campaign, a calm morning cityscape sets the stage as a view of London’s Tower Bridge is revealed, where an enormous pair of red shoes is dramatically suspended from its strings. The scene unfolds as life continues normally on the ground—people walk, lounge, and a photographer snaps shots of the monumental footwear—while the camera slowly zooms in to showcase the unique textures and scale of the shoes before gradually pulling back to include the full scene in frame. With a distinctive use of computer generated imagery, this Adidas footwear reveal CGI campaign transforms a familiar landmark into a memorable visual experience, highlighting Adidas’ commitment to bold, standout design.