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Paris Saint-Germain Airship Floats Above Statue of Liberty

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Paris Saint-Germain

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Sports & Recreation

Country: USA

City: New York City

Effects / Animations: Floating & Flying Objects, Floating & Flying Objects

Surroundings: Statue of Liberty, City

Date posted: December 5, 2024

Source: Instagram

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In this Paris Saint-Germain fake out of home ad, the video opens with close-up shots of the Statue of Liberty and the Manhattan skyline as an enormous airship slowly emerges behind the statue. The scene unfolds as a massive PSG-branded dirigible reading “ICI C’EST PARIS” floats above New York harbor, powerfully merging American national icons with the bold identity of the Parisian football club to promote their entry into the 2025 FIFA Club World Cup. With a memorable use of CGI effects, this Paris Saint-Germain campaign fake out of home ad transforms globally recognized landmarks into a powerful canvas, highlighting PSG’s global brand reach and sparking excitement among international football fans.

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