Paris Saint-Germain Airship Floats Above Statue of Liberty
PSG Airship Soars Over Statue of Liberty
This fake out-of-home advertisement for Paris Saint-Germain opens with close-up shots of the Statue of Liberty and the Manhattan skyline. An enormous airship then slowly emerges behind the statue.
The scene features a massive PSG-branded dirigible, emblazoned with “ICI C’EST PARIS,” floating above New York Harbor. This powerfully merges American national icons with the bold identity of the Parisian football club.
The campaign promotes PSG’s entry into the 2025 FIFA Club World Cup, using memorable CGI effects to transform globally recognized landmarks into a powerful canvas, highlighting the club's global brand reach and sparking excitement among international football fans.
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FOOH Impact ScoreImpressive
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