Oriflame Giant Jar Floats in Riddarfjärden Bay
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FOOH Impact Score
Outstanding
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Brand: Oriflame
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Imagine Stockholm City Hall calling for a skincare solution. That’s the engaging premise of this Oriflame fake out of home ad featuring a giant pink cream jar. The video unfolds as the scene opens on Riddarfjärden bay, where a massive pink cream jar floats steadily on a black platform, set peacefully against the historic silhouette of Stockholm City Hall, its flag waving gently in the breeze. Using augmented reality, this Oriflame fake out of home ad transforms the iconic Swedish waterfront into a distinctive product showcase.
