Fenty Beauty and Ulta Giant Shopping Bag in NYC

This Ulta Beauty CGI video begins with a woman stepping out of the Ulta Beauty store in Herald Square, Manhattan, carrying a giant orange shopping bag with an oversized Fenty Beauty Foundation inside. This moment cleverly highlights the visibility of the product as multiple women are seen exiting the store with the same oversized bag, drawing attention while walking down the street, hailing a taxi, or chatting on the phone. As a perfect blend of Memorable storytelling and Authentic product integration, the computer generated graphics enhancement is designed for showcasing the availability of Fenty Beauty Foundation at Ulta Beauty locations.