Paramount Smurfette Photo at Tower Bridge

Smurfette Photo Appears on London Pavement

This Paramount CGI campaign features a blurred view of London’s Tower Bridge, with the edge of the pavement in the foreground brought into sharp focus.

The ad reimagines the cityscape by introducing Smurf characters. Smurfette and Papa Smurf are depicted placing a printed photo of Smurfette waving onto the sidewalk, blending the fictional Smurf world with real-life scenery. This campaign teases the upcoming Smurfs movie release.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Paramount

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
City:London
Date posted:July 2, 2025
Source:Instagram