Paramount Smurfette Photo at Tower Bridge
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FOOH Impact Score
Impressive
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A-Tier
B
C
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Brand: Paramount
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In this Paramount CGI campaign, a blurred view of London’s Tower Bridge sets the stage as the edge of the pavement comes into sharp focus in the foreground. The ad humorously reimagines the iconic cityscape by introducing the Smurf characters, with Smurfette and Papa Smurf placing a printed photo of Smurfette waving onto the sidewalk—blending the fictional Smurf world with real-life scenery. A captivating campaign that masterfully blends charm and creativity with a memorable twist that teases the upcoming Smurfs movie release.
