Paramount Pictures Pastry on a Plate

Imagine a digital billboard character desperately trying to escape for a bite of a real pastry. That’s the Memorable premise of this IF fake ooh ad featuring an animated character interacting with reality. The video unfolds as at the Palazzo col Piercing in Torino, Italy, an enchanting scene unfolds in this promotional ad. On the pavement, a massive pastry rests on a plate, its napkin slowly unfolding to reveal the irresistible treat. A woman captures the moment as the digital billboard on the building plays an ad for IF. Suddenly, the film’s playful purple character notices the pastry below and reacts with pure delight. Desperate to grab it, the character comically pushes against the screen, causing cracks to form as it struggles to escape. Frustrated yet charming, the character remains trapped, adding a touch of humor to the spectacle. This campaign invites everyone to watch IF now in cinemas. Using computer generated graphics, this IF fake ooh ad transforms the building into an Innovative product showcase.