Adidas Giant Floating Soccer Ball in Istanbul

Above the Bosphorus, near Büyük Mecidiye Mosque

This Adidas FOOH (fake out-of-home) ad features a giant soccer ball, representing the UEFA Champions League, floating effortlessly above the Bosphorus in Istanbul. The iconic Büyük Mecidiye Mosque stands proudly in the background, adding to the surreal and breathtaking moment.

The video captures a man on a boat watching in awe and recording the incredible sight on his phone, while seagulls soar gracefully overhead. Innovative computer-generated imagery transforms the Bosphorus into a memorable product showcase for Adidas.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Adidas
Artist:Vertex CGI

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:Turkey
Date posted:June 9, 2023
Source:Instagram