FOOH Impact Score:
Outstanding
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Imagine EPCOT being gently lifted into the sky by a curious extraterrestrial visitor. That’s the engaging premise of this Walt Disney World cgi campaign featuring the upcoming animated adventure Elio. The video unfolds as the scene opens with an aerial view of EPCOT at the Walt Disney World Resort, where a glowing spacecraft hovers above the iconic park. A beam of light radiates down, illuminating the area as the alien interacts with the park, eventually causing Spaceship Earth to rise in a slow ascent into the ship’s corridor of light before the camera zooms outward into space. Using innovative computer generated graphics, this Walt Disney World cgi campaign transforms the beloved theme park into a captivating product showcase for Elio, arriving June 20, 2025.