Balenciaga Giant Puma Sneaker Glides Through City

In this Balenciaga FOOH campaign, a massive black and white Speedcat sneaker emerges between skyscrapers, stretching across multiple lanes of a bustling New York City street. The scene unfolds as the giant shoe appears to have landed from above, transforming the urban canyon into a high-fashion runway and amplifying the reimagined Speedcat design to an unbelievable scale. With a clear use of augmented reality, this Balenciaga sneaker ad transforms everyday city architecture into a memorable display of brand storytelling, highlighting Balenciaga’s ability to merge luxury design with street-level spectacle.