Ralph Lauren Beach Ball Changes Truck’s Color

This Ralph Lauren FOOH campaign begins with a green coffee truck cruising through the heart of New York City. This moment cleverly highlights the brand’s seasonal transformation as a colorful striped beach volleyball rolls down from a rooftop awning, scattering golden sand along its path before bouncing onto the moving truck and transferring vivid color patterns—first with clean white and blue stripes, then into a vibrant palette of summer hues across the vehicle. As a perfect blend of Distinctive storytelling and Authentic product integration, the CGI effects enhancement is designed for promoting Ralph Lauren’s vision of summer reimagined in the urban landscape.