Ralph Lauren Beach Ball Changes Truck’s Color

Ralph Lauren Beach Ball Transforms Truck

This Ralph Lauren FOOH campaign features a green coffee truck in New York City. A colourful striped beach ball rolls from a rooftop awning, scattering golden sand before bouncing onto the moving truck.

The beach ball transfers vivid colour patterns to the truck, first with clean white and blue stripes, then a vibrant palette of summer hues. This CGI effect promotes Ralph Lauren’s summer vision in an urban setting.

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FOOH Impact ScoreImpressive
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