Staff PickFerrari Car Paints the City Red
Pezzo di Studio SRL
Staff Pick2026Ryder Cup Golf Balls Cascade from Subway Train
adam+gary
Eva Lendel Butterfly Bows Perched on the Buildings
Darling Crane Lowers Sunscreen onto the Street
Marc Jacobs Giant Gold Charm Bracelet Display
Schott NYC Bomber Jackets Glide Beneath Brooklyn Bridge
Revolution Makeup Giant Foundation Beside Manhattan Bridge
KIND Snacks Statue of Liberty Grips Snack Bar
Timberland Giant Floating Yellow Boot
Kiehl's Pears Fell on the Street
Motorola Statue of Liberty Snaps a Selfie
Motorola
bareMinerals Giant Compacts Atop Taxis
Marc Jacobs Perfume Bottle with Daisy Cap on Road
Martell Building Walls Reveal Cognac
OLEHENRIKSEN Giant Orange Rolls as Skincare Products Drop
CoverGirl Giant Tube Slide Around Ulta Beauty
Giovanni Medalla
Caudalie Grapes Spill Out of Window Display
Caudalie
Bluestone Lane "AG1" Green Powder Spill
Day Five
DKNY Popcorn Overflows on the Street
Braw Haus
Vestiaire Collective Clothes Rain Down Times Square
Ryder Cup Statue of Liberty Wears Golf Bag
adam+gary
Champagne Taittinger Giant Grape on Manhattan Bridge
Staff PickEmpire State Building Giant Lightsaber and Dark Lord's Cape Display
TAKEOFF XP
Armedangels Dripping Honey Display on Billboard
Flo Pink Ribbons Falling Over NYC
Carbon Studio
Victoria's Secret PINK Giant Dog Balloon Floats Above NYC
Gisou Hair Oil Bottle Lowered by Crane
Renova Colored Toilet Paper Streams from Subway Lamp Post
SNL Event Banners at Rockefeller
Madison Square Garden Tablet Shows Lorde Ultrasound
Madison Square Garden
The Glenlivet Giant Tartan Scarf on Brooklyn Bridge
Michael Kors Crane Places Bag on Building
Sephora Beauty Products Visible on Phone
Sephora
Project Runway NYC Landmarks Draped in Gold Cloth
Lucid Motors Metallic UFO Lands on NYC Building
Farmacy Balm Rolls in the Store Garden
Sephora
Beauty of Joseon Products Spill in NYC
Gessi Faucets Towering Along Skyscrapers
Redken Hair Color Turns Statue of Liberty Pink
Victoria’s Secret PINK Giant Diamond Crown Floats
Betsey Johnson Inflated Bubble Collides with Tree
Eva Lendel Bridal Gown Hangs from Helicopter
DKNY Statue of Liberty Hits a Baseball
Braw Haus
CELSIUS Statue of Liberty Drinks Energy Drink
Nila Botanics Statue of Liberty Grows Hair
Borussia Dortmund Yellow Confetti Rains in NYC
Cetaphil Wrapped Bottle Rolls at Times Square
Venus et Fleur Giant Rose Dome Travels NYC
Venus et Fleur