Balenciaga Handbag Floats Through Traffic
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FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: Balenciaga
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Imagine the Champs-Élysées becoming a runway for a levitating handbag. That’s the captivating premise of this Balenciaga FOOH ad featuring the Le City First Bag. The video unfolds as a sleek black handbag floats effortlessly between moving cars on a Parisian road, gliding with poise as the camera trails its journey; mid-flight, the bag gently shifts in color to white before slowly turning around to reveal its black side once again, emphasizing its dual nature. Using engaging computer generated imagery, this Balenciaga FOOH ad transforms a bustling urban landscape into an dynamic product showcase.
