Adidas Yellow Hand Shows Sneaker at Facade
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FOOH Impact Score
Outstanding
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In this adidas fake out of home ad, Homer Simpson’s face emerges from the lush green wall of the Brand Centre in Singapore before slipping back to reveal his hand presenting The Simpsons-themed Stan Smith sneakers. The ad humorously reimagines the busy Orchard Road backdrop as a cartoon crossover moment with a sneaker showcase designed to reflect the show's signature attitude. A captivating execution that masterfully blends humor with product storytelling and brand personality.
