The SpongeBob Movie Characters Atop Building

Imagine a bustling cityscape where cartoon characters take over iconic landmarks. That’s the dynamic premise of this Paramount Pictures mixed reality ad featuring a larger-than-life SpongeBob Movie moment. The video unfolds as the scene opens on Los Angeles’ Sunset Boulevard, where text overlay asks, “What’s happening on that SpongeBob billboard?” as the camera zooms toward the vibrant display. Perched atop the billboard are animated versions of SpongeBob, Patrick, Mr. Krabs, and Squidward, cheerfully waving at onlookers as if celebrating their big return. The billboard announces, “IT’S TIME TO GET BACK IN THE WATER, DECEMBER 19, ONLY IN THEATERS AND REAL D 3D,” with SpongeBob pictured below in full pirate gear swimming through ocean waves, while the city’s lights and traffic create an electric urban backdrop. Using CGI effects, this Paramount Pictures mixed reality ad transforms a familiar roadside billboard into a captivating product showcase.