Sony Pictures Rocky Crab Appears at Premiere

This Sony Pictures fake out-of-home ad promotes the sci-fi film Project Hail Mary. The scene opens with Ryan Gosling greeting his alien co-star, Rocky, a stone-like crab character. Rocky is shown in front of a blurred IMAX background, then waving at fans, posing with the campaign poster, and grabbing popcorn at the premiere. The ad concludes with Rocky framed against the promotional poster and colourful lights as the title "PROJECT HAIL MARY" appears.

The video also features host Alex Zane on stage welcoming the audience, and a fast-paced montage of Gosling, artists, guests, and flashing cameras. The theatrical release details and "FILMED FOR IMAX" are revealed on a black background. Gosling's interactions with Rocky, including a fist bump, underline the film’s upcoming theatrical launch. This dynamic use of VFX transforms a sci-fi crab co-star and red carpet setting into a fresh, relatable spectacle, building anticipation for the Project Hail Mary premiere and theatrical release.