MCM Woman Walks Bags on Leashes

This faux out-of-home (FOOH) CGI advertising video for MCM Worldwide features a woman in a pink coat walking down a city street. She holds leashes attached to a lively group of designer handbags, which scuttle beside her on their own legs.

The bags, in brown and pink with various shapes and prints, move like pets. One pink handbag lags behind as a real dog enters the scene. The woman, with an amused smile, gives the dog a treat. This CGI enhancement was designed to showcase MCM's animated approach to style during Milan Design Week.