MCM Woman Walks Bags on Leashes

This MCM Worldwide faux ooh ad begins with a woman in a pink coat casually strolling down a city street holding leashes, not for dogs, but for a lively group of designer handbags that scuttle beside her on their own legs. This moment cleverly highlights the brand’s imaginative take on fashion as the bags—brown and pink with different shapes and prints—move like pets, keeping pace until one pink handbag adorably lags behind while a real dog enters the scene, receiving a treat from the woman with an amused smile. As a perfect blend of dynamic storytelling and engaging product integration, the CGI enhancement is designed for showcasing MCM's animated approach to style during Milan Design Week.