Adidas Shoe Jumps Off at Shopping Center
Adidas Ultraboost: Dizengoff Center
This Adidas mixed reality advertisement features a pair of White Ultraboost 5 shoes. The scene begins inside the Adidas store on the second level of Dizengoff Center in Tel Aviv, Israel.
The floor opens to reveal a display of shoes and a mechanical shoemaker. A glowing ball of energy appears, explodes, and releases the shoes. They leap out of the machine, hop onto the street, and land in an eager hand. The store's second level then closes, returning to its original design. Simultaneously, a giant, hyper-realistic shoe installation appears on the building's roof.
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FOOH Impact ScoreSolid
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