Adidas Shoe Jumps Off at Shopping Center

In this Adidas mixed reality ad, energy bursts into action inside the Adidas store on the second level of Dizengoff Center in Tel Aviv, Israel. The scene unfolds as the floor suddenly opens, revealing a display of shoes and a mechanical shoemaker. As the machine powers up, a glowing ball of energy appears and explodes inside, releasing a pair of Adidas White Ultraboost 5 shoes. The shoes leap out of the machine, hop onto the street, and land into an eager hand. In a flash, the second level of the store closes, returning to its original design. Meanwhile, on the roof of the building, a giant, hyper-realistic shoe installation stands tall. With a Memorable use of computer-generated imagery, this Adidas ad transforms an everyday shopping experience into a fresh, relatable spectacle, highlighting Adidas’ innovative approach to footwear marketing.