Sacher Giant Cake and Banner Reveal

Cathedral Banner Unfurls Over Giant Cake

This CGI advertisement for Sacher opens in a historic Viennese courtyard, featuring St. Stephen’s Cathedral in the background. Two staff members in maroon hotel-style uniforms stand beside a large installation draped in red velvet, bearing the Sacher logo and name.

As the duo pulls a rope, the cloth lifts to reveal a giant chocolate cake encased in glass. Simultaneously, a large red banner unfurls down the cathedral façade, displaying the Sacher logo, '150 YEARS,' 'SACHER, VIENNA,' and the line 'Sweetest tradition in Vienna.' The fabric ripples in the wind, framing both the landmark and the oversized dessert.

Through creative use of CGI, this ad transforms the familiar city courtyard and cathedral into a fresh spectacle, celebrating Sacher’s 150 years of sweet Viennese tradition and highlighting their long-standing dessert heritage.

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Credits

Brand:Sacher

Metadata

Work Type: FOOH
Brand Industry:Travel & Hospitality
Country:Austria
City:Vienna
Date posted:March 1, 2026
Source:Instagram