The Ellinikon Tower Covered in Giant Cloth

Imagine the world’s tallest tower wrapped like a gift awaiting its reveal. That’s the engaging premise of this The Ellinikon FOOH ad featuring the unveiling of the Riviera Tower. The video unfolds as the scene opens on a panoramic view of Athens' coastline, with the waterfront glimmering behind low-rise rooftops and the towering structure draped in a giant blue cloth marked with The Ellinikon logo. A helicopter glides gracefully through a sky dotted with white clouds, tugs on cables attached to the cloth, and smoothly pulls it away to uncover the tower — its concrete skeleton rising mid-construction. As the aircraft soars into the distance, a dark banner unfurls across the revealed facade, and a dramatic zoom reveals the milestone message: RIVIERA TOWER – HALFWAY THERE 25TH FLOOR, 113 m. Using augmented reality effects, this The Ellinikon FOOH ad transforms Athens’ skyline into a clear product showcase.