The Ellinikon Tower Covered in Giant Cloth

This FOOH (fake out-of-home) CGI advertisement for The Ellinikon features the unveiling of the Riviera Tower. The video opens with a panoramic view of Athens' coastline, showcasing the waterfront behind low-rise rooftops. The towering structure is draped in a giant blue cloth, prominently displaying The Ellinikon logo.

A helicopter gracefully glides through the sky, attaching to cables and smoothly pulling away the cloth to reveal the tower's concrete skeleton, mid-construction. As the aircraft departs, a dark banner unfurls across the newly revealed facade. A dramatic zoom highlights the milestone message: RIVIERA TOWER – HALFWAY THERE 25TH FLOOR, 113 m.

Using augmented reality effects, this advertisement transforms Athens’ skyline into a clear product showcase for The Ellinikon.