Pringles Logo Lights Up Skyline with Fireworks

Imagine the Seoul skyline at night lighting up to welcome a snack icon into the sky. That’s the engaging premise of this Pringles FOOH ad featuring a festive New Year’s celebration with their signature crisps. The video unfolds as the camera glides over the illuminated Seoul cityscape under a starry sky, where the quiet night is suddenly punctuated by colorful fireworks that blossom above the skyscrapers until one radiant burst shapes itself into the Pringles logo hanging in the air, while more fireworks explode behind it to underline the message of ringing in the New Year together with a can of Pringles. Using distinctive computer generated graphics, this Pringles FOOH ad transforms the Seoul skyline into an innovative product showcase.