Pringles Logo Lights Up Skyline with Fireworks

Pringles Logo Illuminates Seoul Skyline

This Pringles FOOH ad features a festive New Year’s celebration with their signature crisps, set against the Seoul skyline at night. The video opens with the camera gliding over the illuminated cityscape under a starry sky.

The quiet night is suddenly punctuated by colourful fireworks that blossom above the skyscrapers. One radiant burst then shapes itself into the Pringles logo, hanging in the air, with more fireworks exploding behind it. This underlines the message of ringing in the New Year together with a can of Pringles.

Using distinctive computer-generated graphics, this Pringles FOOH ad transforms the Seoul skyline into an innovative product showcase.

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Credits

Brand:Pringles

Metadata

Work Type: FOOH
Country:South Korea
City:Seoul
Date posted:December 31, 2023
Source:Instagram