L’Officiel Model's Hair Flows Out of Billboard

This Cream Silk faux OOH ad opens from the passenger seat of a moving car, cruising along a road. A large roadside billboard for the Cream Silk Hydration and Volume Salon Renewal Mask comes into view, featuring Nadine Lustre with her hair dramatically extending beyond the billboard’s frame and into the open air.

As the camera glides past the display, Nadine’s long hair flows freely in the wind outside the billboard. The words “VOLUME” and “UP” appear on either side of her, and a detailed claim in the upper right corner reads “BOOSTS HYDRATION INSIDE PLUS 100% MORE VOLUME BASED ON LAB TESTS VERSUS NON-USE.” A canister of Cream Silk Hydration and Volume Salon Renewal Mask sits prominently on the billboard. As the car continues to move, her extended hair keeps waving dynamically.

The video ends on a clean promotional poster showing the Cream Silk logo, the product pack, and the word “NEW” above the canister, emphasising boosted hydration and fuller, more voluminous hair. This ad uses distinctive CGI effects to transform an everyday roadside drive into a fresh, relatable spectacle, highlighting Cream Silk’s promise of enhanced hydration and 100% more hair volume.