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Orange Portal Opens from Pavement

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FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brands: Orange, Viva Technology

Who we think created this: The Sun Project

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Metadata

Brand Industry: Services

Country: France

City: Paris

Effects / Animations: Simple Motion, Billboard & Digital Screen, Billboard & Digital Screen

Surroundings: Porte De Versailles, Park

Date posted: June 10, 2025

Source: Instagram

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Imagine a bustling tech expo floor suddenly giving way to a glowing orange geometric portal beneath pedestrians’ feet. That’s the resonant premise of this Orange vfx advertising featuring a surreal pavement installation in the heart of VivaTech 2025. The video unfolds as a massive suspended banner hovers above the crowd, while beneath it, a luminous orange grid pulses with energy, creating the illusion of an open portal in the ground, dazzling visitors and drawing them into Orange’s message of trust and innovation. Using engaging VFX, this Orange vfx advertising transforms a convention walkway into an authentic product showcase.

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