Disney Alien Romulus Giant Head in Cinema Roof
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FOOH Impact Score
Impressive
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A-Tier
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In this Disney FOOH ad, a massive Xenomorph rips through the CGR Cinemas building in a striking science fiction-themed spectacle. The scene unfolds as the terrifying alien creature, complete with elongated skull and metallic exoskeleton, appears to emerge from the theater's facade, engulfed by bursts of steam and architectural destruction, making the cinema look like it’s under attack. With a clear use of augmented reality, this Disney installation transforms a traditional movie theater into a thrilling new part of the narrative universe, highlighting Disney’s immersive promotional goal.
