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Disney Alien Romulus Giant Head in Cinema Roof

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Disney

Who we think created this: Busterwood

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Metadata

Brand Industry: Media & Entertainment

Country: Unknown

City: Unknown

Effects / Animations: Character Animation, Large Objects, Billboard & Digital Screen

Surrounding: City

Date posted: August 15, 2024

Source: Instagram

FOOH.com is the biggest science fiction-themed library. If you are the creator of this Disney ad or would like to add your work Submit your work!

In this Disney FOOH ad, a massive Xenomorph rips through the CGR Cinemas building in a striking science fiction-themed spectacle. The scene unfolds as the terrifying alien creature, complete with elongated skull and metallic exoskeleton, appears to emerge from the theater's facade, engulfed by bursts of steam and architectural destruction, making the cinema look like it’s under attack. With a clear use of augmented reality, this Disney installation transforms a traditional movie theater into a thrilling new part of the narrative universe, highlighting Disney’s immersive promotional goal.

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