FOOH Impact Score:
Improvable
Learn moreCredits
Brand: CAPITECH
Agency: Davi Soares
Production Company: Davi Soares
VFX: Davi Soares
Sound: Davi Soares
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This CAPITECH mixed reality ad begins with a sweeping aerial view of São Paulo, Brazil, panning toward a cream-colored building adorned with a striking billboard featuring a woman with long, flowing dark hair. This moment cleverly highlights the anticipation of Trichology’s biggest event as the woman’s hair extends beyond the billboard frame, moving gently in the breeze as if alive, blurring the line between digital and real-world elements. As a perfect blend of dynamic storytelling and authentic product integration, the CGI effects enhancement is designed for building excitement around the upcoming campaign launch.