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CAPITECH Hair Flowing in the Breeze on Billboard

FOOH Impact Score:

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Credits

Brand: CAPITECH

Agency: Davi Soares

Production Company: Davi Soares

VFX: Davi Soares

Sound: Davi Soares

Metadata

Brand Industry: Services

Country: Brazil

City: São Paulo

Effects / Animations: Billboard & Digital Screen, Hair & Fur, Cloth

Surroundings: Buildings, Skyscrapers

Date posted: July 9, 2024

FOOH.com is the biggest mixed reality ad library. If you are the creator of this CAPITECH ad or would like to add your work Submit your work!

This CAPITECH mixed reality ad begins with a sweeping aerial view of São Paulo, Brazil, panning toward a cream-colored building adorned with a striking billboard featuring a woman with long, flowing dark hair. This moment cleverly highlights the anticipation of Trichology’s biggest event as the woman’s hair extends beyond the billboard frame, moving gently in the breeze as if alive, blurring the line between digital and real-world elements. As a perfect blend of dynamic storytelling and authentic product integration, the CGI effects enhancement is designed for building excitement around the upcoming campaign launch.

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