CAPITECH Hair Flowing in the Breeze on Billboard
CAPITECH Hair Flowing on Billboard
This mixed reality advertisement for CAPITECH opens with an aerial view of São Paulo, Brazil. The camera pans towards a cream-coloured building featuring a billboard with a woman who has long, flowing dark hair.
The woman's hair extends beyond the billboard frame, moving gently in the breeze as if alive. This CGI effect blurs the line between digital and real-world elements, building excitement for Trichology’s biggest event and the upcoming campaign launch.
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