FOOH Impact Score:
Outstanding
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Imagine a historic bridge becoming the stage for an immersive football spectacle. That’s the Captivating premise of this Adidas cgi video featuring a stunning nighttime display. The video unfolds as a massive football floats gently on the River Spree, positioned near the Oberbaum Bridge. Meanwhile, a large screen is suspended between the bridge’s towers, projecting Adidas' tagline, 'YOU GOT THIS,' with the Adidas logo beneath. As the screen lights up, flashes of football players emerge behind the text, highlighting Selección Española, ready for the big stage. Using Innovative CGI effects, this Adidas cgi video transforms the bridge into an Impactful product showcase.