Adidas Hanging Screen Above Spree River

Adidas CGI: Spree River Football Spectacle

This Adidas CGI video transforms a historic bridge into an immersive football spectacle. A massive football floats gently on the River Spree, near the Oberbaum Bridge. A large screen, suspended between the bridge’s towers, projects Adidas' tagline, 'YOU GOT THIS,' with the Adidas logo beneath.

As the screen illuminates, flashes of football players emerge behind the text, highlighting Selección Española. Using innovative CGI effects, this video transforms the bridge into an impactful product showcase, ready for the big stage.

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FOOH Impact ScoreOutstanding
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Credits

Brand:Adidas

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:Germany
City:Berlin
Date posted:July 13, 2024
Source:Instagram