L’Oréal Building Unwraps to Reveal Giant Bottle

This L’Oréal Professionnel Paris mixed reality advertisement features the Salesforce Tower in Chicago. Under a blue sky, the building's facade ripples and folds, then collapses like fabric.

This reveals a towering purple Alpha Sleek Smooth Transformer bottle in its place. The ad dramatically reimagines the familiar city skyline with a distinctive smoothing treatment emerging from within the building, mirroring how the Keratin Alpha Sleek Smooth Transformer works deep inside the hair fibre for long-lasting sleekness.