Cloud 10 Beauty Building Reveals Giant Bottle

This faux out-of-home (FOOH) advertisement for Cloud 10 Beauty features a tall corner building at street level. As a woman approaches a pedestrian crossing, the building's solid facade appears to soften and fold like fabric. Intrigued, she pauses to film the event with her phone.

The silver, cloth-like exterior then peels away to reveal a giant bottle of Paula’s Choice exfoliant. The scene transitions to a close-up of two life-size bottles, with text asking “Should you use BHA OR AHA?”. The AHA formula is presented as refining texture and tone above the skin's surface, while the BHA formula is shown to unclog pores below the skin's surface. Both bottles are then displayed together, with messaging highlighting their combined effect for glowing skin suitable for all skin types and tones.

This augmented reality video aims to drive awareness of Cloud 10 Beauty’s Paula’s Choice exfoliant range and clearly explain the differences between AHA and BHA, blending storytelling with dynamic product integration.