L’Oréal Giant Chrome Balls Fall from Space to Paris

L’Oréal Chrome Balls Fall on Paris

This L’Oréal Professionnel Paris CGI campaign features giant stainless steel chrome balls. The video begins with these spheres floating in outer space before plummeting toward Earth. The camera follows them racing through the atmosphere towards Paris, gliding past the Eiffel Tower, and descending into the shimmering water of the Fontaines de Pol Bury.

The chrome balls land with subtle splashes and come to rest as three polished spheres beside the L’Oréal Professionnel Paris logo. The screen then turns black, displaying the white text 'Transformation Day' followed by 'Stay tuned'. This sequence teases an upcoming transformation-themed reveal in Paris, building anticipation for the brand’s major Transformation Day announcement.

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Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:April 24, 2026
Source:Instagram