Nespresso Giant Iced Tumbler Emerges From Pool

This Nespresso FOOH campaign begins with cube-style shelves displaying Nespresso iced tumblers, featuring clear bodies, purple straw covers, and purple lid linings. These are centred around a large purple cube with the brand logo. This initial scene highlights Nespresso's role as the Festival de Cannes 2026 official partner, as a hand presses the purple cube, triggering a text overlay that reads “FESTIVAL DE CANNES OFFICIAL PARTNER”.

The scene then transitions to an aerial view of a modern, floating luxury lounge surrounded by water. A square swimming pool at its centre dramatically opens, revealing a giant Nespresso iced tumbler, half-filled with coffee, rising from within the pool. It hovers briefly above the water before descending and disappearing beneath the closing pool floor.

This CGI enhancement is designed to strengthen Nespresso’s association with the prestige and atmosphere of the Festival de Cannes 2026, blending dynamic storytelling with resonant product integration.