FOOH Impact Score:
Outstanding
Learn moreIn this Pepsi cgi ad, a man in Thailand notices a massive Pepsi can perched atop the Plan B building. The scene unfolds as the enormous can suddenly tilts, pouring its fizzy, cola contents down the side of the building, where a void glass structure stands. The cascading liquid appears to fill the structure’s exterior, creating the illusion of soda flooding the building from within. With an Engaging use of CGI effects, this Pepsi ad transforms an urban landscape into a fresh, relatable spectacle, highlighting Pepsi’s 'thirsty for more' new positioning launch.
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