Super U Drones Form “Harry Potter” in the Sky

This Super U fake out-of-home (FOOH) ad transforms a supermarket parking lot into a nighttime stage for a glowing sky performance. Illuminated drones drift through the dark sky above a Super U store, each carrying a soft glowing light. More drones join, hovering and ascending in layered formation, as the camera gently tilts upward, following their movement while the store’s façade remains visible below.

As the drones climb into the night, they precisely arrange themselves into the recognisable Super U logo, forming a bright, cohesive shape in the sky. The camera pushes closer to reveal the completed glowing emblem shining over the store. This captivating drone light activation is inspired by floating and flying effects, using innovative computer-generated graphics to transform the store’s exterior into an effective product showcase.