Candy Crush Color Bomb Car Drives Through Paris

This mixed reality advertisement for Candy Crush begins inside a vehicle, showing a steering wheel within a brown interior as it navigates a Paris street. The scene highlights the game’s iconic Color Bomb booster, with the driver seemingly struggling for control.

The camera then cuts outside, revealing the vehicle to be a giant Color Bomb fitted with wheels, rolling through Paris. It cruises past storefronts and cafés, navigating intersections and city streets from various angles. A front-facing shot shows it gliding ahead, followed by an aerial view tracking its path past more cafés and urban landmarks towards the Arc de Triomphe.

This augmented reality enhancement promotes Candy Crush’s Color Bomb as the campaign's hero, blending engaging storytelling with distinctive product integration.