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DM Woman Jumping on Lipsticks Above Ball Pit

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Credits

Brand: dm-drogerie markt

Agency: DODO Marketing GmbH

Production Company: rendersnek; Concrete Content; Christian Kremser

VFX: rendersnek

Sound: Lucis Sound

This DM faux ooh ad begins with a woman browsing inside a DM store, surrounded by racks of beauty products. This moment cleverly highlights the product’s bold color variety as the shop floor suddenly transforms into a pool of colorful plastic balls, revealing enormous trend !t up The Matte lipsticks spaced across the scene. On the opposite side, a hand gestures for her to cross, prompting her to leap from one capped lipstick to the next while skillfully avoiding the uncapped ones that twist to reveal their vibrant shades; she balances through, jumps across a wider gap, and finally lands back on solid store ground. As a perfect blend of Resonant storytelling and Insightful product integration, the augmented reality enhancement is designed for encouraging customers to explore the full lip color range in-store.

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Human Interaction, Morphing & Transformation, Simple Motion

Surrounding: Stores

Posted on August 7, 2024

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