FOOH Impact Score:
Improvable
Learn moreCredits
Brand: dm-drogerie markt
Agency: DODO Marketing GmbH
Production Company: rendersnek; Concrete Content; Christian Kremser
VFX: rendersnek
Sound: Lucis Sound
This DM faux ooh ad begins with a woman browsing inside a DM store, surrounded by racks of beauty products. This moment cleverly highlights the product’s bold color variety as the shop floor suddenly transforms into a pool of colorful plastic balls, revealing enormous trend !t up The Matte lipsticks spaced across the scene. On the opposite side, a hand gestures for her to cross, prompting her to leap from one capped lipstick to the next while skillfully avoiding the uncapped ones that twist to reveal their vibrant shades; she balances through, jumps across a wider gap, and finally lands back on solid store ground. As a perfect blend of Resonant storytelling and Insightful product integration, the augmented reality enhancement is designed for encouraging customers to explore the full lip color range in-store.
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