DM Woman Jumping on Lipsticks Above Ball Pit
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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2025
Gold Winner at the FOOH Awards 2025
Credits
Brand: DM
Agency: DODO Marketing GmbH
Production Company: rendersnek; Concrete Content; Christian Kremser
VFX: rendersnek
Sound: Lucis Sound
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In this DM CGI video, a woman stands in the center of the store, surrounded by shelves of beauty products before the ground morphs into a pool brimming with colorful plastic balls. The ad humorously reimagines a routine shopping moment with a set of towering lipsticks serving as stepping stones, cleverly alluding to the brand's trend !t up collection. A dynamic execution that masterfully blends creativity with a memorable twist on cosmetics.
