FOOH Impact Score:
Improvable
Learn moreIn this OnePlus CGI campaign, an angel statue at the historic Ponte Sant'Angelo in Italy suddenly comes to life, taking flight while carrying a shiny metal bar marked with the words 'Absolutely Metal.' The scene unfolds as the angel soars over the bridge, dropping the bar onto the cobblestones before returning to its pillar. But as it settles back into place, something extraordinary happens—the statue begins to transform into solid metal, and soon, the other statues follow, spreading the transformation across the bridge and turning the pavement into a stunning, gleaming surface. With an Innovative use of computer generated graphics, this OnePlus CGI campaign transforms a traditional landmark into a modern spectacle, building excitement for a major reveal on July 9, 2024.
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