Prada Teddy Bear Sits Above Building in Hong Kong

This Prada mixed reality ad features a tram passing through the streets of Hong Kong, drawing attention to the iconic Court of Final Appeal. Sitting atop the historic building is the Prada Teddy Bear, dressed in a stylish bucket cap, a pack bag, and a Prada logo pendant.

The bear watches the tram as it passes by before leaping off the building and landing gracefully on the ground, continuing to walk. This symbolises Prada's readiness for the new year and wishes customers happy holidays.

Through an engaging use of CGI, this Prada mixed reality ad transforms the cityscape into a fresh, relatable spectacle, highlighting Prada’s festive spirit and creative vision.