Prada Teddy Bear Sits Above Building in Hong Kong

In this Prada mixed reality ad, a tram passes through the streets of Hong Kong, drawing attention to the iconic Court of Final Appeal. Sitting atop the historic building is the Prada Teddy Bear, dressed in a stylish bucket cap, a pack bag, and a Prada logo pendant hanging around its neck. The bear watches the tram as it passes by in front of him, exuding a cool and confident look. Suddenly, the bear leaps off the building and lands gracefully on the ground, continuing to walk, symbolizing Prada's readiness for the new year and wishing customers happy holidays. With an Engaging use of CGI, this Prada mixed reality ad transforms the cityscape into a fresh, relatable spectacle, highlighting Prada’s festive spirit and creative vision.