Cakenis Giant Mannequin Towers Over Kuala Lumpur

Lee Zii Jia Reacts to Giant Mannequin

This Cakenis FOOH ad features a dynamic collaboration between Cakenis Club and badminton star Lee Zii Jia, showcasing a towering sports hero striding through a bustling cityscape. The video opens with Lee inside a helicopter, filming the Kuala Lumpur skyline with his phone. Below, a giant mannequin, dressed in the same white Cakenis Club tracksuit, walks through the streets and points towards the camera.

After landing, Lee steps out onto a grassy open field beside a Cakenis-branded black helicopter. He removes his sunglasses, looking confused, and gestures off-screen. The camera pans to reveal the same giant mannequin now standing on the field in the matching Cakenis tracksuit. A close-up highlights the "Cakenis Club" logo on the oversized outfit's left chest.

The video concludes with the mannequin walking towards Lee, who continues to react with confusion, before the Cakenis logo appears centered on screen, confirming the Cakenis x Lee Zii Jia collaboration in Kuala Lumpur. This innovative computer-generated graphics (CGI) FOOH ad transforms the Kuala Lumpur cityscape and open field into an engaging product showcase for the Cakenis Club tracksuit.

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FOOH Impact ScoreImpressive
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Credits

Brand:Cakenis

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Malaysia
Date posted:January 26, 2025
Source:Instagram