FOOH Impact Score:
Outstanding
Learn moreImagine walking through one of Milan’s most historic landmarks and encountering a floating astronaut. That’s the Impactful premise of this Prada cgi campaign featuring the Axiom Extravehicular Mobility Unit. The video unfolds as Prada takes you on a surreal journey inside the iconic Galleria Vittorio Emanuele II, where a massive astronaut drifts effortlessly beside the Prada store. The astronaut, fully suited in the collaborative Prada and Axiom Space suit, hovers with ease, observing the surroundings while mesmerized bystanders pause to take in the unexpected sight. People gaze in amazement as the blending of high fashion and space exploration creates a distinct visual experience. Using computer generated graphics, this Prada cgi campaign transforms an iconic shopping destination into an Innovative product showcase.
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