Prada Astronaut Floating Inside Mall
Prada Astronaut Floats Through Milan's Galleria
This CGI campaign for Prada features an astronaut, fully suited in the collaborative Prada and Axiom Space suit, drifting effortlessly inside Milan's iconic Galleria Vittorio Emanuele II.
The video shows the massive astronaut hovering beside the Prada store, observing the surroundings. Bystanders are mesmerised by the unexpected sight, gazing in amazement as high fashion blends with space exploration. This computer-generated campaign transforms the shopping destination into an innovative product showcase.
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FOOH Impact ScoreOutstanding
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