Burberry — Giant Scarf FOOH Concept

Spec Work

Giant Burberry Scarf Pours Out of a Real Building

An out-of-home concept where a giant Burberry check scarf flows out of a real city wall. Fabric is where AI video usually gives itself away, so the check keeps exact line weight and colour through every fold, and the cloth lands on the facade with real weight and shadow.

Spec work by MAD CGI, a CGI, FOOH and AI video studio in London. Not commissioned by Burberry. Full case study: madcgi.com/projects/burberry

Credits

Brand:Burberry

Metadata

Format:FOOH
Work Type: AI Video
Brand Industry:Fashion & Apparel

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