F1 × McDonald's — Australian GP FOOH Concept

Spec Work

A McDonald's Rebuilt as a Giant F1 Pirelli Tyre

A Formula 1 × McDonald's FOOH concept for the Australian Grand Prix: a Melbourne restaurant turned into a giant slick, with the arches on the sidewall and the drive-through under the tread, set into a live intersection with trams and traffic.

Spec work by MAD CGI, a CGI, FOOH and AI video studio in London. Passed 500K+ views. Full case study: madcgi.com/projects/f1-australian-gp

Credits

Brand:Formula 1

Metadata

Format:FOOH
Work Type: AI Video
Brand Industry:Sports & Recreation, Food, Beverage & Tobacco
Country:Australia

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