Winter Olympics — Giant Ski Through Milan FOOH Concept
Spec Work
A Giant Ski Rolls Through Milan for the Winter Games
A FOOH concept for Milano Cortina: instead of banners nobody notices, one oversized ski is carried through an ordinary Milan crossing on a flatbed with a police escort. Edge geometry, base wear and topsheet graphics hold up at street scale.
Spec work by MAD CGI, a CGI and AI video studio in London. Full case study: madcgi.com/projects/winter-olympics
Spec work by MAD CGI, a CGI and AI video studio in London. Full case study: madcgi.com/projects/winter-olympics
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