FOOH Impact Score:
Improvable
Learn moreIn this Kaufland cgi ad, a quiet parking lot outside a Kaufland store becomes the backdrop as an unidentified object rockets down from the sky. The scene unfolds as the object crashes near parked cars, violently cracking pavement, hurling debris, and enveloping the area in dust—only to reveal a gigantic PRIME Hydration Drink in Tropical Punch flavour embedded in the ground. With a dynamic use of VFX, this Kaufland hydration drink campaign cgi ad transforms an ordinary retail moment into a captivating spectacle, highlighting Kaufland’s exciting launch of PRIME Hydration in stores.
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