FOOH Impact Score:
Solid
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This Red Bull mixed reality ad begins with giant Tetris blocks dropping from the sky over the intricate skyline of Dubai Marina. This moment cleverly highlights the creative synergy between Red Bull and Tetris as the blocks descend and snugly land atop various skyscrapers, transforming the cityscape into a dynamic game board, eventually assembling into a glowing structure that forms The Frame, now lit up with Red Bull and Tetris branding. As a perfect blend of creative storytelling and distinctive product integration, the computer generated imagery enhancement is designed for boosting audience engagement through a fresh take on urban-themed gaming campaigns.