Havaianas Slipper Landing on Arc de Triomphe

This Havaianas FOOH campaign begins with the Arc de Triomphe in Paris surrounded by beach sand, transforming the famous landmark into a beach scene. This moment cleverly highlights the brand’s playful presence in unexpected locations as a giant yellow Havaianas slipper lands on top of the monument with a thundering impact, kicking up a cloud of sand dust. Next, the slipper shoots upwards into the sky at an incredible speed, leaving a trail of dust behind as it disappears into the clouds, the same way it came down. As a perfect blend of Memorable storytelling and Creative product integration, the CGI effects enhancement is designed for the campaign’s promotion of Havaianas’ 'invasion' in Paris.