Havaianas Slipper Landing on Arc de Triomphe

This FOOH campaign for Havaianas transforms the Arc de Triomphe in Paris into a beach scene, surrounded by sand. A giant yellow Havaianas slipper then dramatically lands on top of the monument, creating a thundering impact and kicking up a cloud of sand dust.

The slipper subsequently shoots upwards into the sky at incredible speed, leaving a trail of dust as it disappears into the clouds. This CGI effects enhancement was designed to promote Havaianas' 'invasion' in Paris, blending memorable storytelling with creative product integration.